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Frequently Asked Question
When done correctly, search engine
positioning can generate a far better Return of Investment than
conventional forms of marketing and advertising such as direct
mail, print ads and trade shows. In spite of the recent dot com
crash, and all the ridiculous website ideas that went with it,
the internet has done anything but slow down.
The demand for high speed Internet
access (both at the home and at the office) has reached an all
time high. International Data Corp. (IDC), reports that worldwide
e-commerce spending grew 68% between 2000 and 2001, reaching more
than $600 billion in 2001. IDC expects e-commerce spending to
pass the $1 trillion mark in 2002.
On top of this quality of search engine leads
are typically higher than those that come from conventional
advertising. These are not people that you had to hunt for,
but these are people who are specifically hunting for your products
& services… right now. Knowing how your customers
are searching for you and being found at the top of the major
search engines for those search terms is crucial. Our clients
have seen incredible growth in their sales as a result of our
service. Many of them have told us that this was the best marketing
investment they have ever made.
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Additional findings
from various marketing research firms:
81% of internet users find
the web sites they’re looking for through search engines.
And 54% of experienced online shoppers primarily rely on a search
engine when trying to find a product to purchase online.
- Jupiter Communications: Consumer Survey Data
Search engines have created more
awareness for websites than all other advertising combined including
banners, newspapers, television and radio.
- IMT Strategies
Over 80% of search engine users
find what hey are looking for within the first three pages. Sales
leads made from keyword and phrase searches are the most qualified
and have the highest purchase probability.
- Forrester Reports
Today’s top U.S. search portals are collectively
responding to over 300 million searches per day. Google alone
currently has over 2.4 BILLION web pages in their index. If
your web site is not appearing within the first few pages (when
searching for your products and services), you are missing hundreds,
possibly thousands, of highly qualified leads. It only makes
sense to target your marketing efforts toward people who are
already looking for you in the first place.
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How
do high search engine listings compare to banner ads?
A study conducted in January 2001 by NPD Group,
a research group specializing in consumer purchasing and behavior,
tested the impact of search listings, banner ads and tiles across
a variety of sites to determine which was most effective. In
every situation, search engine listings came out of top. Results?
Consumers are 5times more likely to purchase your products or
services after finding your web site through a search engine
vs. through a banner ad:
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How can we move our web site
to the top of the search engines?
There are two main ways to get listed at the top
of the search engines; through Optimization and through Pay-Per-Click
where you can “buy your way to the top” within many
of the well known search engines.
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What does “Optimization”
mean?
By definition, “Optimization” is the
art of fixing your web site so that it will please the algorithms
of the search engines and/or the human editors of directories.
Thus, when potential customers are searching specifically for
your products and services, the search engine and directories
choose YOUR web site over your competitors to list at the top
of their search results. We use legitimate search engine approved
methods of optimization and avoid methods that are forward upon
by the search engines.
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What is the cost of your
optimization service?
We offer the lowest price on the
market for guaranteed top rankings (we define a “top ranking”
as a new listing within the first two pages of results). We can
also guarantee first page rankings by simply adding 20% to our
standard fees. However, please note that over 80% of the “top
ranking” we generate for our clients end up being on the
first page anyway.
Pricing for our six month service
plans depend on the quality of key phrases selected.
Annual renewal/maintenance plans to maintain your
new top rankings afterwards are available at a minimum cast
and at no obligation.
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- What else does your optimization
packages include?
Our standard package include; extensive key phrase
research, improvement of your link popularity, optimization
of your home page, creation of additional optimized pages (which
will be added to your web site and hosted & owned by you),
manual submitting procedures, registration to The open Directory
Project (Yahoo and Looksmart priced separately), monthly ranking
reports and our full money back guarantee.
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- What guarantee do I have?
Our research shows that
no other search engine optimization company offers as many guaranteed
top rankings per contracted key phrase as we do (an average of
3 top rankings per key phrase). The majority of our competitors
offer no guarantee whatsoever, and the few that do… average
only one top ranking per key phrase.
We guarantee that within
180 days, you will EXCEED the minimum number of top rankings guaranteed
by your chosen package. If we fail to meet this guarantee, you
can choose to request a refund at that time for the amount that
we did not earn. Thus, you only pay for true results. Top rankings
achieved above and beyond our minimum guarantee are free of charge
and we typically generate more than double what our guarantee
offers!
In addition, we will only count top rankings
that are achieved within the following MAJOR search engines &
directories:
- What is Pay-Per-Click?
Pay-Per-Click (also known as Pay-Per-Placement
or Pay-Per-Performance) are search engines who charge you only
for visitors who “click-through” to your website.
You can choose exactly which key phrases you want to be found
under. However, your competitors may also bid against you for
the same phrases.
More, Pay-Per-Click search engines are not worth
your efforts due to their lack of popularity. Overture (formerly
known as GoTo) is the exception. They have brilliantly partnered
with many of the major search engines and directories such as;
yahoo!, infospace, Altavista, Ask Jeeves, MSN, Netscape and
more. Most of the “Sponsored Listings” or “Featured
Listings” seen today at the top of these major search
engines are achieved through a relationship they have with Overture.
By staying within the top three rankings of Overture, your web
site can appear in nearly all of the major search engines and
directories (including Yahoo!) for as little as $0.05 per visitor!
As far as we are concerned, this is no-brainer that every company
should be taking advantage of.
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Can’t I just do this
Pay-Per-Click stuff myself?
By all means, you can. Overture
offers both Self Serve and Full Service options. However, it has
been our experience that even their full Service option will not
even scratch the surface of what our research and daily services
can do for you. Unless you are planning on only using a handful
of key phrases (which is a red flag that you are probably already
using a poor strategy), you will quickly find that the one to
three hours a day involved with checking and updating your key
phrases numerous times a day is a royal pain, and well worth the
small fee of our $100/month, full service maintenance program
(month-to-month program, cancel at any time!).
It is not uncommon for companies
to attempt Pay-Per-Click search engines without a strategy and
see very poor results. Be warned! Overture can be VERY effective,
but unless you take into account, a proper pricing strategy, key
phrase popularity, key phrase competitiveness, secondary key phrase
options, knowledge of which positions are fruitful and which ones
are a waste of time, and the daily task of babysitting and updating
your placements … you can burn through your money quicker
than you can say “Paid-For-Nothing”.
Your goal should be to generate the highest amount
of qualified traffic for the least amount of money and effort.
That is where we come along. Our staff has managed Overture
(formerly known as Go To ) accounts since 1998. Maximizing the
results of your Pay-Per-Click account is our business. Through
the use of extensive key phrase research, statistical analysis,
pricing strategies and automated proprietary software, we can
help you in achieving the maximum number of qualified visitors
for the least amount of money. We will also provide a detailed
monthly report showing total click through charges, total #
of clicks & the average cost per click.
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What is the cost of your “Pay-Per-Click”
service?
There
is a one time set-up fee of $295.00 which includes extensive
key phrase research and the setting up a new account within
Overture. The maintenance fee is $100.00 per month (per 100
key phrases). We offer a popular “Starter Package”
for only $995.00 which includes our $295.00 setup fee and waives
the first month of services. The remaining $700.00 goes directly
into your account.
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